Here are some of my key skills:

1) Experience dealing with multiple external agencies (PR, Ad Agencies, etc) and the ability to coordinate and control the feeding of information and deadlines that meets the final goal.

2) Experience with interfacing and coordinating information exchange and delivery between multiple departments within the Marketing/Advertising/Product Development and Management department.

3) Very Internet savvy. Knows how to farm the Internet for relevant information, understand how to use the Internet to drive traffic to the corporate website and able to review and recommend changes to the corporate website to increase traffic.

4) Ability to handle controversial situations, conduct high-level customer negotiations and influence senior-level managers on marcom business decisions and budgets.

Here's a sample budgeting/planning spreadsheet that I use to make everything concise and understandable.

Every advertisement and promotion item reflects on the company as a whole. Whether a particular ad or promotion piece comes from corporate, an operating unit, or a reseller makes no difference to readers and viewers. To them, it is simply from you. Moreover, the so-called mass media reach many opinion leaders who are important to you for reasons beyond marketing considerations. Your advertising and promotion, regardless of what it is selling or what group produced it, must take into account audience expectations and reflect well on your organization.

If there is anything that I could say is in my blood regarding marcom, it's advertising. My first job after college was at Grey Advertising and then I moved to Young & Rubicam in New York on Madison Avenue. If that doesn't tell you something… We worked 90-hour weeks in those days for $187 including OT, but it was the experience of a lifetime. They said I was the greatest media buyer in NYC at that time. In the 80's you used to do one-page 4/C ads for $40K but now I can get it done for $2K. I've worked with all the big name agencies and I know many good small ones in San Francisco. My first supervisor, Dave Logan, still keeps in contact and he's still in advertising. Trust me, I know advertising, I've been doing it for over 30 years. Ask to see my ad portfolio.

Create internal awareness of the Web site as the most highly effective marketing tool for customer relationships on a day-to-day basis.

Integrate with Marketing Plans and messages.

Be perceived as a progressive, technologically-savvy organization customers would like to do business with.

Decrease phone calls and printing bills through use of the Web site as we did at Teja.

For Teja's Intel sales force I created a password protected, Intel CyberLounge off the public website and handed out plastic cards at all the Intel internal events and IDF shows.

For the latest site I created from scratch see www.teja.com and www.orative.com.

I will completely take care of all major and minor details: show info, scheduling, space, booth creative, demos, services, hotel/travel, registration, seminars, speaking engagements, speaker support, multimedia theatres of any kind, selecting talent, advertising, PR, promotions, booth guide, training, budget/invoices, and shipping. I will be there on-site, if you like, as well.

SERENA Software was also committed to a successful worldwide distribution network. They needed strong committed partnerships in all of their markets. Their worldwide training represented a major part of the necessary commitment. A conference I helped orchestrate at the Sheraton Palace provided in-depth training in all aspects of SERENA's products and solutions.

Topics included -
SERENA vision and strategy
Solution messages
Product positioning for all products
Technical training for all products
Marketing Strategy