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MARCOM
SERVICES FOR SAN FRANCISCO BAY AREA CORPORATIONS,
ADVERTISING AND PUBLIC RELATIONS AGENCIES |
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Making
small companies look bigger.
Making big companies look smarter.
Above all, helping turn qualified leads into sales.
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| OBJECTIVES |
To
fully deploy marketing communications programs to increase
brand awareness and thereby, revenue and market share.
To
focus on achieving your business and marketing goals.
To
target specific customers and attain measurable results
quickly and cost-effectively.
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| CONSULTING
PRACTICE |
How
do we get to know each other? It's called strategic planning.
We'll put together a document for all the creative types
so they can understand your company and market before
they begin. Maybe we can just extract it from the marketing
plan. Two or three bullets each. See MARKETING
DIAGNOSTICS sidebar.
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| THE
FIRST STEP |
| We
meet. We talk. I listen. You speak. We engage. I come
back with a plan. We're on our way. |
| THE
INTRODUCTORY PLANNING SESSION MIGHT GO LIKE THIS... |
What
is your unique role in hi-tech?
What are your top three marketing messages?
What do you want people to picture, remember or say about
you?
What five adjectives describe the kind of image you want
people to have about you? (Like stable, energetic, and
trendy)
What images, symbols, shapes or type designs convey these
ideas?
Write a tag line of three to seven words that describes
your organization or top marketing messages? Simple words
and one main idea please.
What colors come to mind when you think of the company
you created?
What other design elements convey these ideas, like the
Nike swoosh, etc.
Why would someone choose you over some other company?
Do you have a budget to accomplish your marketing objectives?
Who are your top three competitors?
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| MARKETING
DIAGNOSTICS |
| Business
Overview |
| Market
Overview/Trends |
| Business
Positioning |
| The Customer |
| Competition |
| Major
Business Objectives |
| Differentiators |
| Communication
Target Markets |
| Major
Communication Goals |
| Major
Business Goals |
| Key
Messages |
| Critical
Success Factors |
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